Victoria's Secret models know a thing or two about being a bombshell.

So it was only natural that leggy beauties Alessandra Ambrosio, Miranda Kerr and Candice Swanepoel posed in their trademark come-hither looks at the launch of the lingerie brand's newest fragrance -- Bombshell -- this morning at New York's St. Regis hotel.

And Ambrosio has already had practice applying the new scent, which features notes of purple passion fruit, Shangri-La peony and vanilla orchid.

"I spray it on the inside of my wrists, then dab my wrists behind each ear. It makes me feel sexy and sensual," the Brazilian model told StyleList.

Victoria's Secret is marketing the juice as the "first fruity aromatic floral."

The backdrop of the event was swaddled in layers of pink satin, lace and tulle, and featured a gallery-like presentation of the brand's best-selling fragrances, which have captured FiFi fragrance industry awards back-to-back these past two years.

Mannequins bearing large angel's wings and catwalk-dramatic lingerie outfits in shades of transparent lace and mesh that would make even Lady Gaga blush were artfully displayed throughout the room.

The new Bombshell scent will launch in stores on September 9th, which cleverly coincides with New York's Fashion Week. A pop-up store will go up in front of The Plaza on Fifth Avenue in New York, and will feature a huge fragrance ball that will light up and sparkle by night. Models will be on hand all week to meet fans and sign autographs too.

Execs are still considering what all the store will offer, but talk of possible beauty makeovers and special merchandise to accompany the Bombshell fragrance are currently being discussed.

If it's anything like Victoria's Secret usual mode of opperandi, we're sure it'll be big, sexy and very, very pink.

Victoria's Secret to Launch New Bombshell Fragrance in September; Models Help Celebrate originally appeared on StyleList on Wed, 16 Jun 2010 17:35:00 EST. Please see our terms for use of feeds.

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